Funny, so they just figured out that Gaming consoles are powerful.
Computers are Generic allowing them to play any game, but when it comes to gaming, it requires a lot more than a average computer would handle.
Its why the PCSX2 is so slow even if you have 2gb of ram, but ... I've always had an idea for software that could do what hardware does like Space, RAM, Sound and Graphic cards because of emulators.
Could you imagine if someone came out with an "EmuDriver" that lets you go from 80GB to 80PB without have to format, it was also compatible with Mobiles, DS, Mac & Flash drives and you have the option to also do it through the internet, man.
I guess they turn there Retail Computers with there PnP Generic VGA graphic cards into Alien Techware Gaming Computers or make that a Sony PS Who's your Daddy.