I think I may be a little late in this conversation, but oh well.
You must admit, Nintendo is absolutely brilliant. Not only have they gotten everyone to talk maniacally about the released name, but it's also a flexible name in a non-gaming sense as well.
Think about it.
It's simple, clean, and well presented, much like Apple. It represents the new fad in technology. Nintendo is trying to corner the non-gaming audience, so it works.
Although, I must admit, with the name Revolution their damn marketing plan would have written itself.
If you don't like it, just cover the name up with a piece of cardboard. I'm sure they won't mind.
Nintendo said:
Introducing... Wii.
As in "we."
While the code-name Revolution expressed our direction, Wii represents the answer. Wii will break down that wall that seperates videogame players from everybody else. Wii will put people more in touch with their games... and each other. But you're probably asking: What does the name mean?
Wii sounds like "we," which emphasizes the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people playing it. And Wii, as a name and a console, brings something revolutionary to the world of videogames that sets it apart from the crowd. So that's Wii. But now Nintendo needs you. Because it's really not about you or me. It's about Wii. And together, Wii will change everything.