First it needs to be unzipped once you've downloaded it using something like WinZip or Winrar. Simply right click the file and select unzip.
Once that's done you should have a folder with all the program files inside including one called ideas.exe. If you double click that then ideas will start.
If you've unzipped the download and ideas.exe isn't inside then I'm not sure what's wrong as the download links from here are definitely ok.
Incidentally when downloading, if given the option you want to save the file to a location on your PC , not select the option to open from its current location.


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